Radio Show Navigates Social Media ‘Minefield’

To tweet or not to tweet, that is the question. Or perhaps one of many questions, for those who find the world of social media mystifying.

Help is at hand, with Otago Access Radio show Social Media Savvydelivering a practical, plain-language guide for small-business owners and individuals on making the most of websites and applications that enable users to create and share content or participate in social networking.

Programme host Darryl Baser said social media could be a minefield for the uninitiated.

“Security is often a concern for people, particularly around keeping children safe in their use of the Internet.

“And making good decisions about promoting businesses, products and events can be tricky. I try to steer people clear of sponsored posts, as many social media users know it’s just another advert.”

The radio show complement Darryl’s role as owner-operator of Baser Social Media.

“I’ve loved radio since my days as a volunteer with student radio in the early nineties, and working recently for RNZ reignited my love of the airwaves.

“Being on Otago Access Radio helps validate my business. It also adds another dimension to what Baser Social Media can provide, as I can invite clients to be guests on the show to talk about their services and their experiences of using social media to their advantage.”

Darryl supplements his programme with music, primarily from New Zealand artists. Earlier this year, he released an album of his own compositions, titled Raw Selfie.

“Being a member of the Dunedin music fraternity, I’m a passionate fan of many of the bands that continue to spring up from these fertile soils.”

Social Media Savvy airs Fridays at 2pm on OAR 105.4FM and 1575AM, and live and podcast from and iTunes.

Listen to recent episodes of Social Media Savvy [Here]